The Buying Brain by A. K. Pradeep

The Buying Brain by A. K. Pradeep

Neuromarketing pioneer Pradeep reveals genuinely groundbreaking neuroscience research explaining why consumers actually make the purchasing decisions they do, well beneath conscious rational thought.

Combining rigorous scientific research with genuinely practical marketing application, Pradeep gives business readers real insight into the actual neurological drivers behind consumer behaviour.

A pioneering neuromarketing exploration of consumer decision-making from A.K. Pradeep.

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✅ Matt cover (Paperback)