The Decision Book by Mikael Krogerus and Roman Tschäppeler

The Decision Book by Mikael Krogerus and Roman Tschäppeler

Fifty thinking models, each one drawn as a diagram on the right-hand page and explained on the left. That is the entire book, and the constraint is what makes it useful.

The Eisenhower matrix for what to do now, the SWOT and BCG grids for strategy, the Rubber Band model for a decision between staying and going, the Personal Potential Trap, the Black Swan, the Long Tail. Some are famous, some you will not have met, and all of them can be drawn on a napkin in a meeting.

Over a million copies sold, and the reference book people actually keep on the desk.

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✅ Matt cover (Paperback)