The Fall of Advertising and the Rise of PR by Al Ries and Laura Ries

The Fall of Advertising and the Rise of PR by Al Ries and Laura Ries

Marketing experts Al and Laura Ries make a genuinely provocative argument, contending real public relations now builds credible brands more effectively than traditional advertising.

Combining sharp marketing case studies with genuinely contrarian industry critique, the Ries duo give readers real, actionable insight into modern brand-building strategy.

A provocative case for PR over advertising from Al and Laura Ries.

📚 Book Specifications

✅ Premium Quality Books.

✅ High Printing quality.

✅ Eye Friendly.

✅ Matt cover (Paperback)