The Formula by Joshua Robinson and Jonathan Clegg

The Formula by Joshua Robinson and Jonathan Clegg

Robinson and Clegg trace Formula 1's genuinely dramatic transformation from a niche European motorsport into a global entertainment phenomenon, profiling the eccentric personalities and business innovations that drove this remarkable growth.

Combining sharp business journalism with genuine motorsport insider access, the book explains how strategic marketing decisions and larger-than-life characters reshaped F1's audience and revenue, appealing to both racing fans and business readers.

An engaging business history of Formula 1's remarkable global transformation.

📚 Book Specifications

✅ Premium Quality Books.

✅ High Printing quality.

✅ Eye Friendly.

✅ Matt cover (Paperback)