The Innovator's Dilemma by Clayton Christensen

The Innovator's Dilemma by Clayton Christensen

Christensen's finding is uncomfortable: the market leaders that get destroyed by new technology are usually the ones that listened most carefully to their best customers.

He shows how disruptive products start worse and cheaper, serve customers the incumbent does not want, and improve until the incumbent's whole market is gone — and why rational managers cannot justify responding in time.

One of the most influential business books ever written, and still the sharpest explanation of why incumbents lose.

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