The Real Madrid Way by Steven G. Mandis

The Real Madrid Way by Steven G. Mandis

Real Madrid is the most valuable sports team on earth, and a former Goldman Sachs banker got access to work out why.

Mandis analyses the club's fan research across the world, the deliberate choice of players who fit an identity, the commercial model that funds the transfers, and the argument that emotional connection is the actual asset.

A business case study wearing a football shirt. Useful for anyone thinking about brands and loyalty.

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✅ Premium Quality Books.

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✅ Matt cover (Paperback)