The Ultimate Sales Machine by Chet Holmes

The Ultimate Sales Machine by Chet Holmes

No matter what business you are in, no matter what product or service you provide, you can benefit from the wisdom of the "Ultimate Sales Machine".

The book starts off where most of the work is needed with top management. Everyone today complains of too much to do and too little time. Chet describes how he cut his work days from 16 hours to a normal work day and got more done in the process. The first step is to become proactive rather than reactive. Adopt the mantra, "If you touch it, take action." We let our desks pile up with material that we read, examine and think about but never get around to taking any action on. Develop the habit of touching a letter, memo or report once. Take action and get it off you desk.

We also let the small interruptions rule our day. Eliminate these pesky interruptions by scheduling "got a minute" sessions. Also hold regular staff meetings where general questions can be answered for the benefit of everyone.

Most of us are good at making "to do" lists. Chet's offers some excellent advice. Never have more than six items on your list. Make sure those are the most important things for you to get done. Leave the minor tasks off your list and only work on those things on your list.

The book is divided into twelve chapters or steps which if you implement all the steps will totally transform your organization. Chet stresses the importance of strategic thinking as opposed to the reactive style of most managers.

He has a very interesting and unique approach to hiring superstars. Age and background are not relevant. Results are the only thing that counts. While his approach is a little bold and many people will be reluctant to try it, it is very difficult to argue with success.

The book is well written and contains plenty of exercises. There are some original ideas and you will certainly benefit if you choose to implement some of his ideas.

He gives lots of good ideas about how to create your ultimate sales machine. In the final analysis, his best advice is "pigheaded determination", Whatever you are doing, if you give up when you meet a little resistance, you will never achieve the level of success you are capable of achieving.

The book is filled with good ideas that can really make a difference in your business - but only if you follow them with pigheaded determination.

📌 Genre: Business, Marketing, Sales.

📚 সেলাই করা বাইন্ডিং

📖 Premium Quality Books.

➡️ Best Printing quality.

➡️ Eye Pleasing paper.

✅ Matt cover (Paperback).